![]() So why is Wildscapes still alive? Was there maybe some other reason for the company to change their stance on meta-gameplay? However, leading companies like Playrix, King or Zynga might not be content with anything lower than 40%. ![]() Funny thing, only 15% games on the market can boast D1 retention rate above 35%, according to GameAnalytics. There is a popular opinion that these days many companies discontinue the development of games with D1 retention under 40% during soft launch. It’s 38%, which is still high, just not as high as the one Homescapes had two years ago at 68%. Experimenting with meta-gameplay had a negative impact on D1 retention of Wildscapes. It is the abundance of high quality clones that look and feel identical that could have prompted the company to try a different approach so that their new game stands out. Viveyard Valley by Jam City, Matchington Mansion by Firecraft Studios, Lily’s Garden by Tactile Games, to name just a few games that try to recreate Playrix’s success. But it feels justified in a situation when all casual games companies are copying your ideas and concepts. And for the loyal audience of the previous Playrix titles it’s outright disappointing. That sounds strange coming from the studio that made a rich narrative in match-3 a modern industry standard. It’s like sandbox that players can develop in any way they want,” the developers said. “Wildscapes gives more freedom to players. Its place is taken by simple and even ascetic building gameplay where you get golden coins from match-3 levels and spend them on non-interactive animals and decorations. Rich narrative with memorable characters, funny situations and a never-ending soaplike timeline is gone. ![]() The title became a hit and a role model for other developers. Their next game Homescapes further proved the viability of the idea. When they made Gardenscapes just three years ago, integrating a story into a casual free-to-play game looked like a real innovation. It’s the studio’s first game in the franchise to discard the narrative meta-gameplay that was Playrix’s own invention within the genre, the secret sauce of their games. Last week Playrix rolled out a new installment in its match-3 series responsible for most of the company’s earnings. Today, Playrix is one of the world’s top grossing companies with its mobile revenue exceeding that of either Netflix or Tinder. It is no longer just a studio from Eastern Europe that got lucky. Its monthly sales have grown by more than seven times. There have been no new releases until the middle of this August. After Homescapes came out in 2016, Playrix has kept silence for two years.
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